![]() The Apple cofounder had told Ives that creating products with love and care was a way of "expressing your gratitude to humanity." LoveFrom recently made headlines when the Financial Times reported that the firm was entering into a partnership with Ferrari and its parent company, Exor, to create the carmaker's first electric vehicle.Īs for LoveFrom's moniker, Ive has previously said the name was inspired by a conversation he once had with Steve Jobs. "We are obsessed with the traditions of creating and making. "We are designers, architects, musicians, filmmakers, writers, engineers, and artists," the site says. The website describes LoveFrom as "a creative collective." The bar gradually spells out LoveFrom before collapsing into a comma and prompting visitors to scroll down for the rest. The site is minimalist and welcomes visitors with a blank white page and a typing bar. He worked at the tech giant for nearly 30 years before departing in 2019 to kick-start his own design company, LoveFrom, with his fellow designer Marc Newson, who Ive brought to Apple in 2014. ![]() Jony Ive was Apple's chief design officer and led the company's design for devices such as the iPhone, iPad, and iPod. Ive departed Apple in 2019 after leading its design on products like the iPhone, iPad, and iPod.Ī design firm from the man behind the look of many of Apple's iconic products now has an official website. The site describes LoveFrom as "a creative collective" that is "fanatically devoted to excellence." Me, I’m sticking with my Aeron chair – the most expensive office chair I’ve ever bought, and the best value.LoveFrom, the design firm by former Apple design chief Jony Ive and Marc Newson, has a new website. For younger generations, work represents who they know and how they socialize.” “The blurring of work and life is at an all-time high. ![]() “Younger generations are spending a lot of time at work, so we’re trying to create a residential vibe,” says Primo Orpilla, founder of Office O+A, which has designed interiors for tech giants ranging from Uber to Microsoft. That’s very much the current thinking, says another leading office design company. “To get the best people you have to have an environment with less formality,” says Osgerby. That should, the theory goes, mean less time sat at your desk, and less need for a chair that remains comfortable for many hours on end.īarber and Osgerby say that they aimed to get more of a living-room feel to the chairs to reflect the informality of today’s work environments.īarber and Osgerby argued that if work spaces were coming to resemble living rooms, then work furniture had to take on an entirely new look. What quiet time you do have is spent wherever suits your mood. Today, you may have noticed, the prevailing ideal is that you spend most of your day collaborating with other people, that meetings and conference calls are the center of the workday. But this, suggests FastCo, is now considered an outmoded idea by companies like Apple. The Aeron chair has proven so popular because it does its job so well, its open mesh material and suspension system ensuring that it remains cool and comfortable no matter how long your working hours. ![]() Ive perked up, raised an eyebrow, and said, “That’s interesting.” Several months later, Apple became the first customer for the Pacific Chair, which it ordered for every work station in its 12,000-person campus designed by Foster + Partners. Rather, the idea was that it was “quiet,” with soothing curves that could blend in anywhere, even a home. The pitch around the design wasn’t that it was technical or flashy. Over a pint, they shared what they had been working on: a new office chair that would be the first from the furniture maker Vitra in several years. A few years ago, the duo paid Ive a visit. Influenced by a chat between Jony Ive and two British designers, Apple has reportedly ordered 12,000 chairs created with a very different vision in mind …įastCo said that the order was for the Vitra Pacific Chair.Īpple design chief Jony Ive keeps a low profile, but he’s social with a handful of Brits who sit atop the world of industrial design, including Jay Barber and Ed Osgerby, founders of the studio Barber Osgerby. The Herman Miller Aeron chair is so ubiquitous in higher-end offices that ordering them is almost a default for companies able to pay the tab.īut not Apple. ![]()
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